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Introduction to Beyond the Numbers

Top ten learnings from an inspiring week

At the end of a fabulous week of learning, starting with the fantastic Brad Sugars on Monday and then with the inspiring conference from AVN yesterday #AVNCONF, I thought I would jot down some of the nuggets I have taken away from this week, so here are my top 10:

1. Measure client happiness and the bottom line will follow

2. Money is silent applause for a job well done

3. Once you have chosen a lane, make sure you stay in it, don’t be distracted by the apparently faster moving lane beside you

4. Don’t get paid for what you do, get paid for who you are

5. Change your communication style depending on the client’s colour profile – mine is yellow!

6. 21st century marketing is about solutions and having the integrity to walk away if you’re not the right solution

7. Tap into a person’t context and you have more chance of making a sale

8. Give away value, don’t discount cash

9. Don’t suffer from super-hero-itis

10 Be the best that you can be

If you are interested in hearing more about what is behind each of these nuggets, why not give us a call and we can chat over a coffee, or alternatively drop us a line 0131 225 5155 or

Get in touch today and let’s discuss “The numbers”

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